Are You Shopping Sustainably, For Real?

Imagine a world where you could shop for clothes online without ever having to worry about re-packing bad fitting items and returning them to local post office. A world where you could find the perfect size and fit for your body type every time, without having to try on dozens of items. A world where you could shop sustainably and reduce your environmental impact.

This world is already possible with leading-edge digital sizing services, such as Sizey, that use machine learning and digital body measuring to provide the most accurate size recommendations for online shoppers – and enable seamless data sharing between brands & retailers.

High Returns, High Emissions

In recent years, sustainable e-commerce has gained significant traction as consumers become more conscious of the environmental and social impact of their purchases. The fashion industry is responsible for 10% of global greenhouse gas emissions[1]. One of the key challenges facing sustainable e-commerce is the high rate of returns, which is estimated to be around 20-30% in online apparel sales[2].

According to a recent survey, 73% of frequent online shoppers (women aged 20-35) have returned an apparel item in the past year[3]. The most common reasons for returns are inaccurate sizing (65%) and poor fit (53%). The survey also found that 85% of online shoppers are interested in using digital sizing services and apparel recommendations tools.

The top benefits that shoppers are looking for are:

  • Finding the right size and fit for their body type (92%)
  • Reducing the risk of returning items (88%)
  • Finding new and relevant apparel recommendations (71%)

Digital Sizing Goes Mainstream

Digital sizing services & recommendation tools can play a vital role in reducing returns and promoting sustainable e-commerce. With today’s machine learning and AI capabilities, these tools can offer shoppers an effortless user experience with great accuracy and personalized size recommendations.

This can lead to a number of benefits, including:

  • Reduced returns: Shoppers are less likely to return items that fit well.
  • Increased customer satisfaction: Shoppers are more likely to be satisfied with their purchases when they receive items that fit well.
  • Reduced environmental impact: Returns lead to increased carbon emissions and other environmental impacts.

Many online apparel retailers have already implemented digital sizing tools successfully, which have helped them to drive conversions, reduce returns and promote sustainable e-commerce. Some companies have reported double-digit reduction in returns after launching such tools[4], hence retailers cannot ignore online sizing services anymore.

Shopping Re-Imagined with Sizey

Sizey’s end-to-end digital sizing solution is a game-changer that revolutionizes the way we shop online. With Sizey, online stores can provide a state-of-the-art shopping experience which improves conversions, increases customer satisfaction and reduces returns. And more importantly, it drives sustainable e-commerce with tangible benefits to our planet & environment.

Our planet’s survival is on the line and we are proud to be driving this massive change and positive impact in the industry.

Do join us to make sustainable shopping a reality!

Sources and references:

[1] Sustainability in the Fashion Industry Report 2023 by McKinsey & Company

[2] E-Commerce Returns Report 2023 by Statista

[3] Women’s Online Shopping Habits Survey 2023 by Global Web Index

[4] True Fit